Effective Date: April 16, 2026 | Last Updated: April 16, 2026

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Part 1 — Privacy Policy

1. Introduction

Mississauga Chiro ("we", "us", or "our") is committed to protecting the privacy of all individuals who interact with our website at mississaugachiro.com. This Privacy Policy explains what personal information we collect, why we collect it, how it is used, and your rights regarding that information.

This policy applies to information collected through our website only. Personal health information collected in the context of your care as a patient is handled separately in accordance with Ontario's Personal Health Information Protection Act (PHIPA) and is governed by our clinic's Patient Privacy Policy, available upon request at our office.

By using our website, you agree to the collection and use of information as described in this policy.

2. Who We Are

Mississauga Chiro
30 Eglinton Ave W, Unit 20
Mississauga, ON L5R 3E7
Phone: (905) 712-1102
Email: [email protected]

Privacy Officer: Dr. Victor Pwu
For all privacy-related inquiries, requests, or complaints, please contact Dr. Pwu at [email protected].

3. Information We Collect Through Our Website

3.1 Information You Provide Directly

When you submit a contact form on our website, we collect the following personal information:

• First and last name
• Email address
• Phone number
• Any message content you choose to include

We do not collect health or medical information through our website contact forms. Please do not submit personal health details through the website contact form.

3.2 Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and third-party analytics and advertising tools, including:

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referring website or source
• Interactions with our website (clicks, scroll depth, form views)

This information is collected via Google Analytics (GA4), Google Tag Manager, Google Ads conversion tracking, and Cloudflare Analytics. See Part 2 — Cookie Policy for full details.

4. How We Use Your Information

We use the personal information collected through our website for the following purposes:

• To respond to your inquiry submitted via our contact form
• To book or confirm appointments if requested
• To measure and analyze website traffic and user behaviour (via Google Analytics)
• To track the effectiveness of our Google Ads campaigns and measure conversions
• To improve our website content and user experience
• To protect against spam and fraudulent form submissions (via CleanTalk)

We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects.

5. Legal Basis for Collection (PIPEDA)

We collect and use your personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA). Our legal basis for collecting personal information is:

• Consent — by submitting a contact form, you are providing consent to be contacted in response to your inquiry
• Legitimate interest — for website analytics and ad performance measurement to operate and improve our business

You may withdraw your consent at any time by contacting us at [email protected]. Note that withdrawing consent may limit our ability to respond to your inquiry.

6. How We Share Your Information

6.1 Service Providers

We share information with third-party service providers who assist us in operating our website and delivering our services:

• Google LLC — Analytics (GA4), Ads conversion tracking, Tag Manager. Google may process data on servers outside Canada. See Google's Privacy Policy.
• Cloudflare Inc. — Website performance and security analytics. See Cloudflare's Privacy Policy.
• CleanTalk — Spam protection for our contact forms. CleanTalk processes form submission data to detect and prevent spam. See CleanTalk's Privacy Policy.

6.2 Legal Requirements

We may disclose personal information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

7. Data Retention

Contact form submissions are received via email and retained in our email system for as long as reasonably necessary to respond to your inquiry and for a reasonable period thereafter for administrative purposes.

Analytics and advertising data collected by Google and Cloudflare is retained according to those platforms' respective data retention policies. GA4 data retention is set to the default period within our account.

CleanTalk spam protection data is retained for a limited period as required for spam detection functionality.

Patient records and clinical information are retained in accordance with PHIPA and applicable Ontario regulations governing health records.

8. Data Storage and International Transfers

Our website is hosted via Cloudflare's network. However, some third-party service providers (including Google) process data on servers located outside Canada, including in the United States. By using our website, you acknowledge that your information may be transferred to and processed in countries outside Canada that may have different privacy laws than your jurisdiction.

9. Patient Health Information and PHIPA

Mississauga Chiro is a regulated health information custodian under Ontario's Personal Health Information Protection Act (PHIPA). Personal health information collected in the context of your chiropractic care is governed separately under PHIPA and our clinic's patient privacy practices.

Clinical patient records are maintained in our practice management system (Atlas Chiropractic Software), which is not connected to or accessible through our website. Health information is never collected through our website contact forms.

For questions about how we handle your personal health information as a patient, please contact Dr. Victor Pwu at [email protected] or (905) 712-1102.

10. Your Rights

Under PIPEDA, you have the following rights regarding your personal information:

• Right to access — request a copy of the personal information we hold about you
• Right to correction — request that inaccurate personal information be corrected
• Right to withdraw consent — withdraw your consent to collection and use at any time, subject to legal or contractual restrictions
• Right to know — ask what personal information we have collected, used, or disclosed
• Right to complain — file a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated

To exercise any of these rights, contact Dr. Victor Pwu at [email protected]. We will respond within 30 days.

If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada at 1-800-282-1376 or www.priv.gc.ca.

11. Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, or disclosure. Our website is protected by Cloudflare's security infrastructure, including SSL/TLS encryption for all data transmitted between your browser and our website.

12. Children's Privacy

Our website is not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has submitted personal information through our website, please contact us at [email protected].

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. Continued use of our website after any changes constitutes your acceptance of the updated policy.

14. Contact Us

Privacy Officer: Dr. Victor Pwu
Mississauga Chiro
30 Eglinton Ave W, Unit 20, Mississauga, ON L5R 3E7
Email: [email protected]
Phone: (905) 712-1102

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Part 2 — Cookie Policy

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners about how their site is being used.

2. Cookies Used on mississaugachiro.com

2.1 Essential Cookies

These cookies are necessary for the website to function and cannot be disabled. They do not store personally identifiable information.

• Cloudflare security cookies — used for bot protection, DDoS mitigation, and website security
• WordPress session cookies — used to maintain basic website functionality

2.2 Analytics Cookies

These cookies help us understand how visitors interact with our website. These cookies are optional and require your consent.

• Google Analytics (GA4) — collects information about pages visited, time on site, and referral sources. Cookie names: _ga, _ga_*, _gid.
• Cloudflare Analytics — collects aggregated performance and traffic data using a privacy-friendly beacon method (no cookies set).

2.3 Advertising & Targeting Cookies

These cookies measure the effectiveness of our Google Ads campaigns and may show relevant advertising to previous website visitors. These cookies are optional and require your consent.

• Google Ads / DoubleClick — set by Google LLC via googleads.g.doubleclick.net. These cookies track conversions from Google Ads clicks and may build remarketing audiences. Cookie names: IDE, _gcl_au, DSID.
• Google Tag Manager — manages the loading of all Google tracking scripts.

2.4 Functional Cookies

• CleanTalk — sets a session cookie to verify human form submissions and prevent spam.

3. Your Cookie Choices

When you first visit our website, a cookie consent banner will appear. You may accept all cookies, accept essential cookies only, or customize your preferences. You may change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

4. Managing Cookies in Your Browser

You can control cookies through your browser settings:

• Google Chrome: Settings > Privacy and Security > Cookies and other site data
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Microsoft Edge: Settings > Cookies and site permissions

5. Opting Out of Google Analytics and Google Ads

You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on.

You can manage Google Ads personalization at adssettings.google.com.

You can opt out of interest-based advertising through the Digital Advertising Alliance of Canada at youradchoices.ca.

6. Contact

For questions about our use of cookies:
Dr. Victor Pwu — Privacy Officer
[email protected] | (905) 712-1102

This Cookie Policy was last updated on April 16, 2026.